Web Marketing Business Blogging Case Studies

Case Study: Northern Tool

June 20th, 2007

Northern Tool logo

  • Six-figure sales in the first month
  • 14,000 product pages indexed
  • 80% of orders new to file
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Case Study: REI

June 15th, 2007

REI logo

  • 200% gain from overall natural search sales
  • More than a 250% gain in “non-branded” keyword natural search sales
  • Achieved full indexing in Google
  • Measurable natural search traffic and natural search sales increase
  • Website visibility increased by 1000%.
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Instrumental in Ensuring Nearly Triple-digit Traffic Growth

DM News Logo“…interactive specialist Netconcepts was equally instrumental in ensuring nearly triple-digit traffic growth to the site thanks to effective site architecture and plumbing. The attentive client service and expertise at all levels within Netconcepts also was remarkable. Thank you for a wonderful Web site that helped us set a new standard online.”

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RSS, Blogs & Podcasts: Successful Syndication Tips

Search Engine Strategies 2007 Canada — Toronto, Canada

June 12th, 2007

Panelist: Stephan Spencer

Syndication technology (RSS) makes it easier to build an audience for your content, because your readers or listeners become subscribers using non-intrusive “feed readers.” An overview of the growth of RSS plus a special focus on podcasting. This session will also include tips on blogging and podcasting for (a) profit; (b) credibility and reach.

Moderator:
Ian McAnerin, CEO, McAnerin Networks Inc.

Speakers:
Stephan Spencer, Founder and President, Netconcepts, LLC
Mitch Joel, President , Twist Image
Amanda Watlington, Ph.D., APR, Searching for Profit

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Case Study: figleaves.com

June 11th, 2007

figleaves.com logo

  • 40% increase in natural search traffic
  • Page 1 Google Rankings for their 3 most important keywords
  • Indexation has risen over 15% across Google, Yahoo, and MSN
  • More than doubled number of back-links
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Case Study: House Of Travel

June 10th, 2007

House Of Travel logo

  • A 6 fold increase in website sales generated as a result of online advertising over the same period
  • A near doubling of overall return on investment in online advertising, from 6.7:1 in mid-2005 to an average of 12.2:1 in early 2006
  • On 6 April 2006, the House of Travel website was named one of New Zealand’s top websites in the NetGuide People’s choice Web Awards, with www.houseoftravel.co.nz being awarded the 2006 title of “Best Travel Site”
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Case Study: PoolDawg.com

June 8th, 2007

PoolDawg Logo

  • Conversion rate increase of 27%
  • 300 % increase in search engine traffic
  • 15 % increase in average order value (AOV)
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Making Blogging and RSS Pay Off

May 22nd, 2007

by Stephan Spencer

Originally published in Catalog Success

In the intensive session I led during the ACCM in Boston on May 21, the overriding theme was that search engines judge a site’s worth on its inbound links. Translation: No links = no rankings.

Blogs, meanwhile, are great at attracting links from the blogosphere, because bloggers are rather cliquish and mostly tend to link to each other. So you’ll earn links as a blog that you wouldn’t normally earn otherwise.

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Making Blogging and RSS Pay Off

ACCM 2007 — Boston, MA

May 21st, 2007

Panelist: Stephan Spencer

Hear it right from the horses’ mouths, i.e. those who have actually made their blogs and RSS feeds pay in real dollars. Steve Spangler Science, for example, attributes 13% of all online sales to their blog. Hear the secrets of how they garner qualified traffic from the search engines, uncover the pitfalls and hazards, and learn what resources are required to do it properly.

Moderator:
Stephan Spencer, Founder and President, Netconcepts

Panelists:
Steve Spangler, CEO, Steve Spangler Science Inc.
Pinny Gniwisch, Founder & EVP Marketing, Ice.com

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Blog Marketing 2.0

May 3rd, 2007

by Stephan Spencer

Originally published in WebProNews

Mike McDonald of WebProNews interviewed our very own Stephan Spencer at SES in San Francisco earlier this month, on May 3 2007. This 6.5 minute interview with Stephan and Mike discusses the insider secrets to blog marketing.

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